Strategic Plan
Executive Summary
A great learning institution is made up of a few special elements. Excellent teachers and scholars. Committed students. Skilled and devoted staff. Sufficient and well-managed resources. A sense of community and place. And ambitions that keep pace with the times while holding true to enduring values.
One of Williams’ great qualities is our ability to maintain this balance between innovation and fidelity to our core values. It is a type of excellence that has to be continually re-earned, and we take joy in that work.
The 2021 strategic plan, developed from extensive community input, will help us extend our excellence by:
- Defining a new academic excellence: Redoubling our commitment to the liberal arts while tapping new opportunities to match emerging academic strengths with global challenges.
- Providing a complete education: Expanding on what we do best through a 4-year/12-month model that supports intellectual, personal and professional development.
- Expanding access and affordability: Further investing in our capacity to attract exceptional students and ensuring their access to all elements of a Williams education.
- Engaging alumni: Honoring our graduates as partners by creating new opportunities to engage with Williams, our students and each other.
- Substantially increasing our commitments to Sustainability and to Diversity, Equity, Inclusion and Accessibility as fundamental societal challenges: Transforming our values into shared commitments by weaving them throughout all aspects of the college’s program and operations.
- Caring for the resources we depend on: Fully leveraging our most important assets—people, facilities and financial resources—and stewarding them for the long run.
We are enacting this plan in a very different world from the one we knew even a few years ago. Our lives are being transformed by many forces, including a global pandemic; sweeping movements against racism, and for equality and justice; new phases of globalization, and of resistance thereto; emerging redefinitions of knowledge, expertise and authority; and the sharp effects of climate change, technological innovation and economic realignment. These and many other forces interact and contribute to a complex and continually shifting societal mix. Our shared duty is to prepare future graduates—that is, Williams alumni-to-be—to thrive and lead in circumstances that none of us can foresee.
By translating our goals into practical programs over the coming years, we will be equipping Williams to excel once again, in new times: preparing students to thrive and contribute to a changing world while holding true to the principles that make us proud to say, “We are Williams.”
Introduction
A Williams Education
Among liberal arts colleges, Williams stands out as an exceptional “generalist” institution: one that excels across multiple academic domains rather than in a particular niche. To be successful, our strategic plan requires continued attention to the full range of existing strengths alongside investment in new curricular and research opportunities and work in emergent fields. Our strategic plan embraces the value of a liberal arts education that spans the arts, humanities, social sciences and sciences while identifying opportunities for strategic investment in new curricular and research opportunities and work in emergent fields.
Academic Initiatives
At the outset of strategic planning the college invited proposals for “strategic academic initiatives.” These were defined as “ideas that substantially reimagine an existing area of strength or respond to evolving definitions of a liberal arts education in the 21st century … a chance to ‘think big’ about programs and investments that will have a magnified impact on our students, inspire new knowledge and creativity, and deepen our connections to the wider world.”
From a fascinating array of proposals—many of which were absorbed elsewhere into this plan or our ongoing curricular work—the selection process surfaced three initiatives that spoke powerfully to Williams and the world we live in: technology and the liberal arts; the future of the arts; and a global Williams.
These three initiatives collectively touch almost every academic area on campus, as well as connect with each other. Rather than elevating them over the rest of the curriculum, they are proposed as areas of emerging potential (“emerging” in terms of both our capabilities and student interest) that would benefit from targeted investment alongside ongoing support for existing departments and programs. Broadly interdisciplinary, innovative and steeped in the humanities, they are perfect examples of Williams as a home for the “living liberal arts.”
Supporting Excellence
Center for Teaching and Learning
Williams is renowned for its teaching. Faculty enjoy discussing successes and challenges that they face in the classroom. They constantly seek to learn new techniques and refine their craft. And they have so much to share with each other. We envision a Center for Teaching and Learning (CTL) as a place that allows faculty to realize their fullest potential as teachers and mentors. Such a center would serve as a hub for resources and services and a space where faculty could reflect on their own teaching practices, learn about new strategies and approaches and benefit from peer mentors and conversation partners.
Academic Support
In parallel with a CTL focused on teaching, we also need to further organize and strengthen our student-learning resources, including the Writing Workshop, Quantitative Skills and Peer Tutoring. These programs are in high demand, and the college has increased investment in them in recent years. But they would benefit from coalescing around a single manager, among other efforts to make the offerings more legible and widely available to students.
The Co-Curriculum and Residential Life
Williams is a residential liberal arts college: a school where living with one’s fellow learners (and in proximity to many faculty and staff) is central to students’ education and development.
The residential life and cocurricular aspects of this experience have evolved more organically than the curriculum, which is carefully curated by the faculty. Plenty of strategic thinking has gone into various features of life outside the curriculum, but this plan is a time to step back and look at the four years students spend with us as a whole: How do the things they learn in classroom and research settings interact with experiences and lessons in the dorms, in student organizations, in performance spaces or on the field of play, or even in the endless unstructured moments of late-night conversations with friends or time spent alone?
Given that this generation is growing up in what has been labeled a distraction culture, with high stress levels, the last thing we should do is overdetermine students’ lives. But as a top-notch residential liberal arts college in a small community, we are exceptionally well-poised to define a set of broad personal and social development goals for all students analogous to our academic goals of ensuring that all graduates have experience conducting research, analyzing data and communicating effectively, to name a few.
Williams should develop and communicate a four-year developmental framework for integrating these lessons into students’ Williams experience. While each student will be unique in their needs and developmental sequence, a support framework that broadly defines goals by class year will help us scaffold and support students’ learning overall—learning that already happens in many cases, but too often unevenly or by chance.
In this as in other areas of the strategic plan, Williams starts from a position of strength. Our Junior Advisor (JA) program and our talented deans, staff and other student leaders do extraordinary work for the college. We need to bring greater intention and coherence to our offerings, address gaps and tap into areas of promise and overall ensure that our system works harmoniously to advance students’ personal growth, wellbeing and effectiveness—just as our curricular offerings support them so well academically.
The following general development and learning goals are a good starting point for discussion:
- Community consciousness: the ability to listen actively, engage across differences, seek out the beliefs that shape others’ lives, exhibit curiosity about diverging world views, seek out criticism for one’s views, change one’s mind, exhibit empathy and find areas of commonality amidst disagreement. This also extends into civic engagement and a sense of belonging and of responsibility to others.
- Personal effectiveness: the ability to engage in self-reflection, manage priorities, build a collaborative team and ask for assistance.
- Attention to wellbeing: the ability to pursue academic goals while nurturing one’s physical, psychological, interpersonal and spiritual needs.
- Leadership: the ability to distill shared goals and motivate people to work together toward them; to communicate clearly and listen deeply; and to inspire others by modeling ethical, caring behavior.
To do so, Williams will need to:
- Define and publish a four-year developmental framework with clear goals, accompanied by initial ideas on how to assess the consistency with which the college is teaching these skills;
- Encourage students to be intentional and reflective about how all their Williams experiences—residential as well as academic and cocurricular—fit into and enhance their “Williams story”;
- Support efforts to teach personal effectiveness, which encompasses study skills, time management and prioritization, contemplative and restorative practices, emotional resilience, physical health and other approaches; and
- Teach students to recognize discomfort as a natural part of learning and life that one can survive and learn from—sometimes called “discomfort with a purpose”—and distinguish such opportunities from structural problems or injustices that ought to be actively challenged.
In the big picture, we need to ask what skills students need beyond academics in order to lead healthy, rewarding and meaningful lives, to make sure those skills are taught and encouraged along diverse pathways, and support this work with ways to assess our effectiveness.
While the details will be determined in operational planning, we know that the work will be focused on a few key areas:
Access and Affordability
Williams is among the small set of schools that do not consider financial circumstances when admitting U.S. applicants (known as “need blind” admission) and that meet the full demonstrated financial need of all admitted students. Over the past two decades we have gone beyond need blind to need seeking. We actively identify and recruit exceptional students whom we know cannot afford to pay the cost of attendance.
In recent years the college has also expanded our recruitment goals to include veterans, transfer students from community colleges and other so-called non-traditional students. Though few in number they have a disproportionate positive impact in academics, student leadership and life outside the classroom.
In regards to financial aid, the Office of Admission and Financial Aid has introduced a series of enhancements, including a health insurance grant, an increased personal allowance, free campus storage, support for critical needs, expansion of our Book Grant program to include Winter Study course materials and, notably, the elimination of one summer’s earnings requirement with an option to petition for waiver of a second summer’s requirement.
These and other changes have greatly increased Williams’ financial accessibility and affordability across the board. Even so, many families—especially middle-income families and people who cannot count on intergenerational transfers—tell us that paying for Williams is still financially challenging.
Meanwhile, our financial aid packages do not comprehensively account for the cost of programs that are becoming educationally essential, including internships, summer opportunities and language fellowships. This poses a further problem for equity.
To make strategic progress toward these goals, Williams will:
- Make Williams affordable for all families, including middle-income households1, by expanding our “Free Summers” program, adopting a more generous financial aid methodology and increasing the number of fully endowed scholarships;
- Expand our definition of affordability to address the financial barriers that families still encounter in our system, while continuing to meet 100% of their demonstrated need;
- Ensure that, once enrolled, students do not have to repeatedly disclose their socioeconomic or financial aid status to take advantage of academic and campus life opportunities;
- Increase the number of funded internships available across diverse fields;
- Seek to fully fund access to the range of experiences and opportunities we believe are essential to a Williams education, such as faculty-led academic and cocurricular activities, research opportunities, academic fellowships and summer internships; and
- Intensify our recruitment, yield and retention of exceptional veteran and community college transfer students and provide the resources necessary to help them thrive at Williams.
1We define “middle income” families as those earning between $75,000 and $200,000 a year, which includes families who would fall outside more conventional measures of middle income.
Engaging Alumni
Since the formation in 1821 of what is apparently the oldest alumni association in the country, Williams alumni have become justly famous for their devotion to the college. Alumni have sustained the college over 200 years through a multifaceted generosity that at certain moments in our history literally rescued the college from insolvency or collapse. Their loyalty is also the “secret ingredient” that helps Williams excel as the country’s great residential liberal arts college and one of its great institutions of higher learning, period.
Alumni generosity takes many forms, including talent, wisdom and expertise; volunteer service; mentoring and support of students; and, of course, the philanthropic resources needed to build and support a college of uncommon strength. Our defining commitment to uniting teacher-scholars and -artists at the top of their fields with a diverse body of the most educationally committed and able students, regardless of students’ financial means and often to a need-seeking degree, is largely dependent on alumni support.
This commitment is rooted in experiences and deep relationships formed during one’s time as a student. For many alumni, engagement with the college over decades is a way of giving back to and staying connected to a place they associate with tremendous personal and intellectual growth and the forging of meaningful, enduring relationships.
If such connections were guaranteed, this chapter of the plan could end here. But we know that others among our graduates have less of a connection. Data gathered over the last decade shows that Williams, like many institutions of higher learning, can expect a lower degree of engagement from more recent graduates who have more skeptical views of institutions or the value of philanthropy and engagement with the college.
As the diversity of our alumni community has increased, a growing number of people have described how Williams was insufficiently supportive or inclusive of them during their time here, or of other people who shared their identities, or simply of people whom they cared about. Such experiences have an effect on loyalty and need to be addressed for reasons that are principled, personal and also practical.
We want to ensure and celebrate the involvement and support of all alumni. Such engagement is, indeed, critical to the success of this entire plan and the college as a whole. As a strategic step, and building on the Society of Alumni Bicentennial programming, Williams will intensify its efforts to help alumni reimagine their connections to the college.
Central to these efforts will be a wider range of alumni service options in the form of professional expertise, critical advice, service, philanthropy, mentorship, career guidance and opportunities for lifelong learning. We will also begin constructing a series of intergenerational connections that will renew and redefine what it means to “be” Williams through alumni relationships with the college and with one another.
Crosscutting Commitments
Woven into the plan are two crosscutting commitments that are expressions of our mission and values: one is Diversity, Equity, Inclusion and Accessibility; the other is Sustainability. While they must be part of everything we do, the two are described here in order to make the commitments clearer and more easily legible.
Diversity, Equity, Inclusion and Accessibility
Williams’ aspirations are based on an understanding that diversity, equity, inclusion and accessibility (DEIA) are inextricably linked to educational excellence. To quote from our 2017 accreditation report, “Through the increasingly global reach of our curriculum, as well as the diversity of our campus community, we seek to develop in students, staff and faculty the capacity to see beyond the limits of their own experience. So many of the world’s problems—from racism to sectarian and nationalistic violence to everyday forms of disrespect—stem from a failure to imagine our way into the lives of other people, a failure to understand the beliefs and contingencies that shape their lives, a failure to hear the stories that other people are trying to tell us.”
Part of this imaginative exercise is acknowledging the gap between our aspirations and the lived experiences of people in our community. These gaps are evident in the struggles of faculty overburdened by demands for informal mentoring, committee service and management of departmental frictions; staff seeking inclusive working environments who are supporting students through crises that simultaneously affect them personally; and people saddled with unexamined assumptions or implicit biases. These inequities have personal, professional and institutional consequences.
To address them, Williams needs to close the gap between aspiration and action, now even more urgently in the shadow of ongoing racist hatred and violence.
Sustainability
Williams is committed to the responsible stewardship of its campus environment and recognizes that our actions have impacts beyond its borders. Our commitment to sustainability starts with the recognition that climate change and environmental degradation are defining challenges of our time. Many of the consequences of climate change will disproportionately fall on the world’s most vulnerable and historically disadvantaged populations, but no one will escape the impact. Reducing greenhouse gas emissions will require a fundamental shift in the world’s approach to technology, resource use, international cooperation, inequality and social justice, and decisions about consumption, production and transportation.
As a leading liberal arts college, Williams has a responsibility to confront these challenges through our teaching, research and actions. In 2015 the president and board of trustees established an ambitious suite of sustainability goals for 2020. The goals stimulated investment in renewable energy, high-performance buildings, carbon neutrality, impact investing and academic programming, all of which created substantial progress.
Nevertheless, fossil fuels continue to heat and cool our campus, and some of our advances in renewables and improved building efficiency have been offset by increased travel emissions and the expansion of our campus footprint. Strategic planning is an opportunity to build on our earlier successes, reflect on what we have learned and make new, transformative commitments to sustainable practices, teaching and research.
The strategic planning process identified six key areas where Williams will increase its commitment to sustainability: Education and Research; Climate Action; Buildings, Landscaping and Land Use; Responsible Consumption; Community, Diversity, Equity and Inclusion; and Accountability and Transparency.
The Structures that Sustain the Plan
The success of the strategic plan depends on the quality of our people, our campus, our operations and our finances. We as a college and a community have to assume responsibility for caring for those resources. This includes a pragmatic willingness to reconsider our strategic goals if circumstances change significantly.
Faculty and Staff
Williams’ success depends on attracting and supporting dedicated teachers who are also outstanding researchers and creators. Our athletics faculty are similarly devoted to developing the student athletes on their teams and promoting the physical education of all students. Williams is also graced with a skilled and loyal staff, whose duties range from supporting infrastructure through the Office of Information Technology, Facilities and Dining to engaging in the intellectual life of the college through work at the Williams College Museum of Art, the College Libraries and Archives, or the ’62 Center, among many examples.
In short, Williams’ most important resource is its people. As an educational institution, we should incorporate learning into all aspects of our operations and should encourage and celebrate professional development. We need a culture rooted in strong performance management, training and support for leaders and managers and a commitment to acquiring new skills as well as encouraging curiosity and informed risk-taking.
The college also needs to continue actively recruiting a broadly diverse workforce. One of the most effective ways we can do so is by supporting and retaining talented staff and faculty, especially from groups still underrepresented at the college, in higher education or in the northern Berkshires. This requires inclusive hiring, assessment, community building, professional development and recognition, along with educational efforts to minimize bias and increase cultural competency.
Finally, Williams needs to communicate expectations for its employees clearly and transparently. Resources should be made easier to find and access, and changes in policies and procedures must be clearly communicated. Staff and faculty should understand how decisions are made at the college. The college will further its commitment to these goals by:
- Supporting and rewarding faculty innovation in teaching across their careers;
- Increasing support for research and scholarship, and helping faculty better identify and access outside funding sources;
- Organizing resources to help faculty and staff build capacity as effective leaders, mentors and listeners;
- Recognizing a governance role for staff that acknowledges the diversity of staff roles, perspectives and needs, as well as the unique employment circumstances of staff as distinct from tenured faculty;
- Identifying excellence in management as a goal, and investing in a system of professional development opportunities and standards to support high-quality management across administrative and academic areas, including ongoing training for department chairs;
- Enhancing performance assessment and ensuring regular, meaningful evaluations for all staff; and
- Ensuring transparency, including clear communication about how governance operates, decision-making processes, opportunities to contribute and organizational charts or other ways of illustrating reporting relationships.
Funding the Plan
As stewards of the financial resources that keep the college running and enable us to fulfill our mission, the college leadership needs to develop a strategy to fund major commitments embedded in this strategic plan, including financial aid enhancements, new academic or cocurricular programs, staffing changes and capital projects.
The most important principle is that the college should not make any commitments that would imperil Williams’ financial health. A second key premise is that we need to balance investments in our future with commitment to affordability today, since both have to be funded from the same large but ultimately limited pool of resources.
To achieve this, Williams needs to maintain fiscal discipline. This includes funding building construction and other capital projects through a mix of debt and gifts and aiming to keep our ratio of debt service to annual spending at or near 10%. We also need to proceed cautiously in considering new position requests, while recognizing that some hiring will be essential to support commitments in this plan in addition to our existing academic programs and operations. And we should only allow increased spending that we can manage within our policy of drawing less than 5% from a 12-quarter average of the endowment’s value.
Financial discipline was highlighted as one of Williams’ strengths in our 2018 accreditation report. It sustained us through the financial crisis of 2008 and the pandemic and related market volatility of 2019-20, and we want to sustain comparable discipline for the future.
That applies to our commitments in the strategic plan, as well as to routine work. It will not be possible to estimate the cost of commitments in this plan until we translate them into operational terms in the next phase of work. But any effort to do so will have to be rooted in the three options we have for funding new initiatives: increasing resources, reducing spending or a combination of the two.
- On the revenue side, Williams benefits greatly from the past and present generosity of our alumni, parents and friends. Many aspects of the strategic plan that are necessary to provide the best education possible for the 21st century will only be realized with their continued philanthropic support.
- On the spending reduction side, we need to manage expenses and costs through the annual budget process and identify tradeoffs that help us strike the right balance of existing strengths and new directions. The process cannot simply be additive.
Finally, we must also continue paying close attention to the strength of our endowment as both our most important source of funding and our largest source of risk. If financial circumstances change, the college will reevaluate plans to ensure the long-term integrity of our core academic mission.
Conclusion
Williams has traveled a very long way since 1793. Our campus, curriculum and community today would be largely unfamiliar to our predecessors. But certain essential features would be familiar indeed: our commitment to liberal arts excellence, our appreciation for the transformative potential of an education rooted in teacher-student relationships, our sense of community and connection, and our love for this Purple Valley in which it all happens.
The strategic plan is an effort to sustain our distinctive form of educational excellence for the coming decades and amidst enormous changes. It evolved out of a year’s worth of exploration and discussion involving hundreds of faculty, staff, students, alumni, families, neighbors and community partners. We are grateful to them for their contributions and care.
From those discussions, a number of imperatives emerged:
- Williams needs to affirm our existing strengths while investing in new areas of potential;
- We need to think about learning in a way that blends classroom and research opportunities with lessons gained from vivid life experiences;
- We should think of and value our community as encompassing our diverse campus, our region and our worldwide network of alumni;
- We need to invest in our values and find ways to enact commitments to diversity, equity, inclusion, accessibility and sustainability throughout our work and lives; and
- We should balance fidelity with innovation, honoring and expanding on the best traditional aspects of Williams, while evolving to keep pace with the times.
In short, people asked for a plan that envisioned the future wellbeing of Williams as both a college and a community.
The strategic plan describes a way to do so in a new and very different era than the one most faculty, staff and alumni have grown up in. The plan is not a rejection of the past—just an acknowledgment that Williams has to periodically update ourselves to suit the times. Indoor plumbing and electricity, telephones and tablets, diversity and DREAMers—all have made a difference in the ways we work, even if the purpose of that work stays the same.
As we turn next to the question of how to realize these goals in operational terms, our job—and our calling—is to ensure that Williams will continue to educate students to thrive in the world as it is now and as it will become during their lifetimes.
We are grateful for that opportunity.
Appendix
The ideas and proposals described in this plan are almost entirely drawn from reports produced by eight working groups and three strategic academic initiatives (SAIs) during the 2018-19 academic year, after months of research, benchmarking and community input.
The efforts of these 11 groups were organized through a Coordinating Committee with faculty, staff and student membership. Readers interested in understanding the process and the many ideas explored by these groups are invited to review their reports below.