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    Percent of alumni who received financial support from the Alumni Fund while attending Williams: 100

    • Table of Contents

    Letter from President Morton Owen Schapiro 2
    Letter from Chair of Alumni Fund Sey Zimmerman ’71 3
    How Fund Raisers Founded and Saved Williams 4
    How Will the Alumni Fund Work During The Williams Campaign? 5
    How the Alumni Fund is Structured 7
    Our Volunteer Organization 7
    Practical Matters 7
    Volunteer Responsibilities 8
    For Everyone 8
    For Associate Agents 10
    For Head Agents 11
    For Vice Chairs 13
    Why We Restrict the Alumni Fund to Unrestricted Gifts 14
    The Mechanics of Giving – Checks, Credit Cards, and Online Giving 16
    A Fund Raiser’s Dictionary 18
    Tips and Techniques from the Pros 20
    Preparing to be an Effective Williams Fund Raiser 20
    Writing a Winning Letter 21
    Making a Successful Phone Call 23
    A Conversation with a Real Person 24
    The Finer Points of Williams Fund Raising 28
    Ways to Increase a Donor’s Gift 28
    Convincing Reasons to Support William 29
    Every Gift Matters – The Case For Participation 31
    Explaining the Williams Endowment 33
    Questions About the Alumni Fund – And Suggested Answers 35
    Alumni Fund Trophies: And The Winners Are 38
    Volunteer and Staff Directory 40
    Index 44
    Williams College Alumni-Supported Fund Drives 45
    ONE